The Music Run
How do you ensure brand consistency and integrity for events across the globe?
The Music Run is the ultimate 5k running and music festival. In partnership with Spotify, they line their Soundtrack with hundreds of speakers which pump out songs the users vote for across 5 interactive and themed music zones: rock, pop, country, hip hop and dance. To ensure that their brand, communication, marketing messages and event experience reach their fans in the same cool and consistent way, we developed a Style Guide containing an overview of their brand, who they are, how they act and most importantly how they look.
My role was to work with their internal marketing team on refreshing their brand, ensuring that it is easily adaptable and recognizable in any country or language by providing all supporting files and creative assets. With events happening across the globe, they needed a full set of Brand, Event and Marketing Guidelines, Collateral and Merchandise design, and a complete re-design of their existing website. We’ve worked with the Music Run team to achieve all that, and more.
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